about us

founder, natalie ‘jane’ mogavero has had a fashion retail background since 2006. after working in various corporate fashion businesses, she decided to pursue her passion by opening an online women’s clothing boutique; jane + willow. "I am so thrilled to be doing what I am passionate about and helping each babe become confident in her true identity through clothing!” says founder, natalie. each piece of clothing is thoughtfully curated and proven to be effortless, comfortable, and chic. “everyday effortless style” 

jane + willow supports babes on the journey of her life. she's confident in what she's wearing while facing life’s day to day. she oozes cool, knowing her identity and purpose on whatever path she is pursuing.

jeremiah 17: 7-8 "blessed is she who trust in the lord, whose confidence is in him. she will be like a tree planted by the water that sends out her roots by the stream. she does not fear when heat comes; her leaves are always green. she has no worries in a year of drought and she never fails to bear fruit."

you are jane + willow.