founder, natalie has a fashion retail background since 2006. after working in various corporate fashion businesses, she decided to pursue her dream + open an e-commerce women’s fashion brand. “i am so thrilled to be doing what i am passionate about. i absolutely love helping each girl feel confident, cool + chic through our street-style athleisure clothing!" every piece natalie curated is designed with purpose to help you look + feel your absolute best, no matter what you're doing. you look cool. xoxo.

to god we give all the glory.