founder, natalie jane has a fashion retail background since 2006. after working in various corporate fashion businesses, she decided to pursue her dream + open an e-commerce women’s fashion brand; jane + willow. “i am so thrilled to be doing what i am passionate about. i absolutely love helping each girlie feel confident + beautiful through our clothing!” each piece of clothing is thoughtfully curated by natalie + proven to be effortless, cool + comfy. j+w is effortless cool style. 

jane + willow supports girlies on the journey of her life. she is confident in what she's wearing while facing life’s day to day. she oozes cool, knowing her identity + purpose on whatever path she is pursuing. you are a jane + willow girlie. xo.

to god we give all the glory.